Cookie Policy

Cookie Policy

Effective starting: January 22, 2015

This Cookie Policy explains how Bluecups financial solutions ("Bluecups", "we", "us", "our") uses cookies and similar tracking technologies on our websites and services.

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site. Cookies can be "persistent" (stored on your hard drive until they expire or you delete them) or "session" (deleted when you close your browser).

How We Use Cookies

We use cookies for several purposes:

Essential Cookies

These cookies are strictly necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the website cannot function without them.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics and similar tools to track page views, user flows, and other metrics to improve our services.

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and login information. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing and Advertising Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. We may use third-party advertising partners who set these cookies to build a profile of your interests and show you relevant advertisements on other sites.

Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide additional functionality. These third parties include:

• Google Analytics (analytics)
• Google Ads (advertising)
• Facebook Pixel (advertising/social)
• Payment gateway providers (transaction processing)

Your Cookie Choices

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent.
• Opt-Out Tools: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can opt out of personalized advertising by visiting the Digital Advertising Alliance's opt-out page or the Network Advertising Initiative's opt-out page.
• Cookie Banner: When you first visit our website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies.

Please note that if you disable or reject cookies, some parts of our website may become inaccessible or not function properly.

Cookie Retention

The length of time a cookie remains on your device depends on whether it is a "persistent" or "session" cookie. Session cookies expire when you close your browser. Persistent cookies expire after a set period or when you manually delete them. We typically use cookies that persist for up to 2 years.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Effective starting" date at the top.

Contact Us

If you have any questions about our use of cookies, please contact us at:

Bluecups financial solutions
[email protected]
(+91) 808 350 9085